If you run a small or medium charity, you live the struggle. While the millionaire charities have shiny campaigns and celebrity endorsements, you are busy scraping together pennies to fix a leaky roof, cover emergency vet bills, or buy tea and biscuits for volunteers.

Meanwhile, Big Charity HQ is spending more on one marketing video than your annual operating budget; brutal, and unfortunately, backed by data.

Small charities are the backbone of real, daily work, yet they’re constantly underfunded and overlooked.

Let's break down the Top 5 Fundraising Pressure Points, with a bit of brutal honesty (and some humour to take the sting off). Then, we’ll show you a genuinely exciting, zero-risk way to help.

💸 1. Donor Fatigue Is Real... and It Hurts

Your loyal supporters still love you, but their wallets? They’re exhausted.

• In 2024, donations in the UK hit the lowest levels on record 📉

• 5 million people skipped donations in September alone, citing cost-of-living pressures 🏡

• Only half of the previous donors kept giving 😟

The truth? People are tired of constant appeals. They’re picking between heating, eating... and giving.(And no, another emergency crowdfunder won't change that.)

Almost half of UK charities for world's poorest set to close in a year. The Guardian, 6 August 2020)​ theguardian.com.

ImpactBooks could resolve this.

🚨 2. Living Hand to Mouth on Emergency Appeals

You fix the roof this month. You cover vet fees next month. You scrape up fuel costs for the volunteer van the month after that.

Sound familiar? Small charities are stuck in an exhausting appeal-rebuild-appeal cycle, and with each emergency, the chances of donor burnout get higher. Only 8% of donors who give during a crisis ever give again. That's a hard treadmill to stay on.

Almost half of UK charities for world's poorest set to close in a year.

The Guardian, 6 August 2020 ​theguardian.com.

ImpactBooks could resolve this.

🏡 3. Rising Costs, Raided Reserves, and Relentless Admin

Admin isn't a dirty word. It’s survival.

• Average charity running costs jumped 12% in 2023 📈

• Over half of UK charities are now raiding reserves just to pay bills

• 1 in 4 small charities cut paid staff to survive 🥶

You can’t deliver services if you can’t pay the electric bill. But try telling that to a donor who demands 100% of their £5 goes "directly to the cause"...

A shift in the perception of small charities is long overdue.

Civil Society, 2023) civilsociety.co.uk.

ImpactBooks could ease that anxiety.

🦑 4. Drowned Out by the Big Fish

The top 1% of charities soak up 75% of all giving in the UK. Meanwhile, small local charities, the ones doing the gritty, day-to-day work, are left fighting over crumbs.

Your heartfelt appeal gets 3 likes. Meanwhile, Big Charity’s celebrity ad campaign wins an award. 🏆

It’s not fair. It’s not right. But it’s the reality.

Crisis point: How the funding crisis is taking its toll on mental health – Charity Times, 14 March 2025) charitytimes.com.

ImpactBooks could ease that anxiety.

🤯 5. Fundraising Ideas? What Fundraising Ideas?

You’ve raffled hampers. You’ve run quizzes. You’ve done fun runs, bake sales, and dress-up days. Now what?

Most small charities are simply too busy surviving to brainstorm new fundraising campaigns. There’s no R&D team. There’s no digital strategist. There’s... you, holding everything together with duct tape and caffeine.

And it’s exhausting.

The Captain Tom scandal and doubts about charitable giving.

The Guardian (Letters), 29 November 2024 ​amp.theguardian.com.

ImpactBooks could ease that anxiety.

🌟 So, What If There Was a Way to Fundraise... Without Any Risk?

Introducing:

five.....

four...

three...

two...

one....

BOOM!!!

📚 ImpactBooks – and the Power of Living Books

Impact Books helps charities create their own professionally published book, full of your mission, your stories, and your magic.

✅ Without spending a single penny

✅ Without taking on a gram of financial risk

Here’s how it works:

• You send your stories, photos, and testimonials 🖼️

• We handle editing, layout, cover design, and publishing ✍️

• Your book goes live worldwide 📦

• You earn 10–15% of every sale 💷

• You can also order copies wholesale for events and sales tables. This is the only time you'd have any outlay at all, but again, you're in charge of that; so keep it small & encourage buyers to scan and buy from Amazon, no need for stock!

No printing invoices.

No mountains of unsold books in the office kitchen.

No gamble.

Instead, a new, ongoing stream of income.

🚀 Your Book Is More Than a Fundraiser — It's a Living Book!

With Impact Books, we embed dynamic QR codes throughout your book, turning it into a Living Book.

🔗 Readers can scan a code and donate instantly.📲 They can visit your latest online appeal or your charity shop.🎥 They can watch your YouTube updates or TikTok videos.

Your book becomes a living, breathing fundraising tool, constantly updating and connecting people to your evolving story.

Not just a one-off fundraiser.A living, evergreen fundraising machine.

⚡ Why It Matters

• Impact Books costs you nothing yet gives you everything.

• We succeed when you succeed: We're invested in your outcome.

• You stay in control: Your voice, your mission, your book.

• You raise money and awareness: Without running marathons or planning endless events.

It's low risk.

It's high impact.

It's built for smaller charities like yours, not the millionaire brands.

🏁 Final Reality Check (Because We're Honest)

Will an Impact Book pay for a full-time CEO? Probably not.

Will it fund a new roof, help with vet bills, reward your volunteers, or create a permanent fundraising stream? Absolutely yes.

You already have the stories.

You already have the mission.

Impact Books turns them into income, no drama, no danger, no dodgy fine print.

✨ Ready to Turn Your Charity’s Story Into a Living Fundraiser?

🌍 [Start Your Impact Book Here] Zero fees. Zero risk. Pure potential.

Because small charities deserve powerful tools too, and your story deserves to be heard and funded.