By Mark McIntyre, Write Publish Books

🚨 A familiar situation to set the scene for Books for Charity...

A small charity posts on social media:

A few days later:

Then, like the most modest superhero ever, driving an old car that's hanging on for dear life, I approach you and say:

And the reply?

🛟 Okay, let's paint a picture: You’re in deep water. It’s night. You’re struggling to stay afloat.

I throw you a life buoy, and you tell me you'd rather make your own. I admire your courage, but it does prompt a question: Using what exactly? A forgotten pool noodle and three unsent funding applications?

Look, I get it. Charities are under pressure. When you're constantly bombarded by spammy emails, "solutions" that require 16 Zoom meetings, signing up for god knows what, and the solution always requires spending money, of course, you have to be sceptical, but don't throw away the good with the bad.

Remember, you're the one asking for help with posts such as:

• “We’re teetering on the edge”

• “We owe thousands to suppliers”

• “Donations are few and far between”

So when someone throws you a genuinely useful, completely free, income-generating lifeline, maybe it’s not the best time to put your monocle on and begin interrogating the life buoy, complaining that you'd only get £1000 over 12 months seems at odds with the social statements that persuaded me to help you in the first place. In short, you ask for help, then refuse it when it's offered. I can't afford to give you £1000 out of my pocket, but I do have the skills to get you £1000+ via resources I donate freely!

📚 Resources Impact Books offers with the Books for Charity Initiative:

Let’s break this down into simple terms, no PowerPoint required.

• A professionally published book about your charity

• An SEO landing page (so people can actually find it)

• A podcast episode and blog feature

• TikTok and social promotion (with zero embarrassing dancing)

• QR codes inside the book that point directly to your donation page, your shop, or even your rescue hedgehog’s YouTube channel

• You receive 10% of the sale price, I get 20%, and Amazon gets 70%

• A standard publishing arrangement, but one where you have zero risk; you only enjoy the benefit of the result!

You pay nothing. You carry no risk. You earn from the very first copy sold. And no, there’s no upsell, no subscription, and no weird handshake at the end.

🛠️ Hang on, self-publishing on Amazon KDP is free “We could just do it ourselves.”

Right. Let’s talk about that.

Publishing on Amazon is technically free, but this sort of free is pricey!

Here’s what “just doing it yourself” really looks like:

• Canva Pro (£100/year) or hiring a professional designer at £1000's.

• Learning DPI, bleed, trim, layout, and Kindle Direct Publishing’s inexplicably specific cover templates

• Hours of formatting fun, one change breaks three other things.

• Getting very frustrated, then paying someone to fix the issues.

• It's all gone sideways, so you hire a ghostwriter at £50 to £100 per hour.

• SEO for your book listing (so it doesn’t disappear into the void like your last newsletter).

• Social media promotion with no firm results.

• Then you pay someone to do that for you at £100's

• After all that, you sold no copies (other than to yourself), made no money, even worse, you lost £1000's, because you thought free to self-publish meant free to produce & promote.

Honestly, I’ve seen people age visibly during this process, I age with it; it can be hugely frustrating, so much so that I wrote a book to help people DIY publish, First Word Problems. It’s £19.95. It's designed for casual writers, not for busy organisations. Considering your time constraints and financial position, here’s a better idea: use Impact Books, pay nothing at all, and let me do it all for you. Zero risk!

🧠 What’s happening here?

Sometimes, the hesitation isn’t about cost. It’s about control, burnout, or the deep-rooted trauma of being let down by so many over-promisers and under-deliverers.

That’s fair.

But that’s not this.

This is me saying:

You can even use the book at your events, give it to big donors (the big lottery fund loves this type of thing - hint!), pop it on reception desks, or, wild idea, just sell it at fundraisers. All profit, no pressure.

🧵 Back to the life buoy…

You’re in deep water. It’s dark. You’re treading water with one hand while juggling five urgent funding deadlines with the other.

I throw you a lifebuoy.

After reading this, you now look at the lifebuoy, do you say:

OR

That's your decision, and it will be respected fully.

🧾 The honest bottom line:

Impact Books will not instantly fund your new HQ, your animal hospital, or buy 12 months of hay bales.

It will:

• Tell your story with professionalism and heart.

• Embed donation tools into something people want to read.

• Cost you nothing (with zero expenditure on your part).

• Start generating royalties & donations within a couple of months.

• Generate an income stream far beyond the royalties of the book alone.

And no, I’m not doing it for exposure or to replace my ageing car that I'm far too loyal to for my own good. I make a fixed 20% per book. That’s my return for design, formatting, admin, publishing, hosting, SEO, marketing and fronting all the costs.

You earn 10% (or more) with zero costs. Amazon takes most of it (70% or so).

While you don’t need to dedicate time to sell your book, it's expected that you'll do something. After all, when it sells, you earn!

What to do now?...

If your public appeals for help are genuine, not performative, then this wil remove some of your financial stress. If you want to open a new income stream at zero risk, zero cost and zero hassle, then get in touch.

🎯 Start here:👉 www.writepublish.co.uk/impact-books