Book Marketing or Bankrupt Circus? Why Amplify Books Isn’t Here to Sell You out... or Take Your Mortgage
- Mark McIntyre
- May 19
- 3 min read

So, you’ve written a book. Bravo! You’ve bled caffeine, sacrificed weekends, and survived several manic depressive episodes, evidenced by a strange dip in your kitchen floor from all that nervous pacing about.
Now comes the next challenge faced by every author, especially self-published authors: getting someone who isn't your mum to actually read the thing.
It's time... time to face the abyss of book marketing services, where hope is sold by the kilo and logic accidentally left the lights on, giving the impression that someone might actually be at home... but, sadly, nobody is.
Do you choose the random pricers who overpromise and underdeliver, or go with the boringly ethical Amplify Books?
🧙 The Great Pricing Mystery (a.k.a. Guess What It’ll Cost Today)
Let’s play a fun game called “How much is book promotion” Roulette.
To begin, spin the wheel and calculate the odds. To discover their pricing, take a random number, then multiply that by your birth date, add a zero, divide by half and add a thousand! They know you're desperate, they know you'll love the sound of appearing on BBC Radio (at the bottom of an unlinked page on their website) and Voilà, that’s your quote!
Seriously. Some UK-based "author services" pitch packages starting at £195 for a few tweets and rising calmly through £595, £999, and then galloping into the mystical territory of £5,700, which, we presume, comes with a lama trek up Uranus.
And just what do you usually get for that tidy sum?
A tweet at 3 am.
A blog post nobody can find, because it only ever gets posted once, at 3:01 am.
A faint whisper of “exposure” echoing in a digital void.
💀 SEO: The Cult of the Vague
Every service promises “Optimised SEO for Maximum Discoverability.”
Translation: "We typed your name into a standard WordPress blog rammed with Google ads and popups, turned the text white and called that a backlink". The problem is, these cookie-cutter backlinks do more harm than good.
They will present you a fee to read the book, then they'll open a random page, copy and paste a random quote and call that a book review that claims it's the number one seller in its category... that category being, do cactus dream of sheep!
The Upsell Abyss Like a dog with a gold plated, diamond-encrusted bone!
Most promo services have one clear rule: "Pay us now, then pay us again."
First, you buy the “Basic Visibility Package”, which includes a digital shrug.
Then you’re told your book needs more reach, so for an extra £250, they’ll post it in a private Facebook group called “A1 Booketty bok book book!”
Then an extra £300 to “increase impressions.”
Then another £150 to “break through to more readers” (more? how about some!)
And suddenly you’re £1,200 down.
🧾 Terms & Conditions: Know What You’re Getting (Imagine That)
With most services, you’re never entirely sure what you’re buying:
How long is your book featured?
Where?
Is the promotion tangible or metaphorical?
Meanwhile, Amplify Books is sitting in the corner quietly going:
“It’s £99.95. That’s it. Done. We’ll just... actually deliver yoru promotion now.”
Amplify is painfully straightforward:
One payment.
No expiry date.
No monthly charges.
Your book gets featured for as long as you want.
No upsells, no complicated T&C's
Which, in this age, is witchcraft.
🚀 So What Do You Get with Amplify?
Here’s what a one-off fee of £99.95 buys you:
A custom SEO landing page for your book
Your book cover, description, and author bio
A podcast-style audio review
A TikTok book reading or shout-out
A proper blog feature
Social media posts to support it
All links direct to your book, not someone else’s Amazon affiliate
No lock-ins or “gold tier deluxe matrix upgrade.”Just real, ethical promotion. By a real author. For real authors.
Final Thought: No Hype, Just Help
Will Amplify sell you 10,000 books? Unlikely, but it will help you sell. over time. Remember, your book stays listed for as long as you want. During that time, it will put your book in places where readers actually look. It helps search engines find your book. And you'll feel like someone actually delivered!
So if you’re tired of the smoke, the mirrors, and yet another “influencer package,” check out Amplify, the honest book marketing campaign that doesn’t make you guess the price or pray to the algorithm gods.

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